TRACK STATS

, 15 Aug 2016

Pierre-Jean Vazel breaks down the South African's race in Rio.

, 14 Aug 2016

Try as they might to stop him, Mo reigns supreme in the Rio 10,000m final.

, 27 Aug 2015

See how the South African's world championship run in Beijing compares to Johnson's world record.

, 16 Aug 2016

Sometimes fortune favours the brave, but Kipketer's opening 23.2 200m in the Rio final just made him look a bit silly.

, 12 Sep 2016

We have a final tally for the Diamond League prize money rankings, but what else can we discover from the data?

, 21 Aug 2016

Semenya proved her total dominance over the field in Rio—and she could still go faster.

, 24 Mar 2017

Most indoor performers will improve outdoors, but it might be the slowest 400m runners who have the most to gain.

, 23 Aug 2015

There has been progress in the men's 100m, but not everywhere.

, 14 Aug 2016

We were treated to a series of great jumps, a constant jostling for medal positions and athletes bringing their "A" game.

, 20 Aug 2016

The 10,000m Olympic champion didn't have it her own way in the 5000m as Cheruiyot emerges victorious.

, 12 Apr 2017

Eight fantasy teams do battle in our latest chart.

, 24 Mar 2017

Most indoor performers will improve outdoors, but it might be the slowest 400m runners who have the most to gain.

, 18 Mar 2017

The Rio silver medalist sends a message to his rivals, but can he deliver when it matters?

Rio 2016 sprints Diamond League splits Beijing 2015 sponsors 400m indoors heptathlon nations prize money 800m trends relays rankings field long distances steeplechase world records federations Dibaba Nike

How did the sponsors do in Rio?

23 Aug 2016

If Rio 2016 were a colour, what would it be? Blue would probably spring to mind for a lot of athletics fans as they recall the sea of unoccupied seats as well as the striking azure of the track itself. Somewhere on the list might be luminous yellow and red. Remember the men’s 1500m final when all but one man were wearing the same spikes? In fact, the same style of spikes you saw all the medallists in the 100m hurdles wearing. And most of the field in the women’s 800m final.

We have tallied up two alternative medals tables based on sports brands. One looks at the spikes worn (the athlete’s choice and perhaps a personal sponsor) and the other at the vest worn during the medal-winning performance (ie, the national team sponsor).

Medals by brands worn

Spikes
Vest

Nike absolutely dominated. Its luminous footwear was an ever presence across all events in both track and field. Athletes wearing Nike spikes got over four and half times more medals than its nearest rival, Adidas. Puma, in third, seems to have opted for quality above quantity: its four medals come from its multi-million dollar deals with Bolt and De Grasse.

Puma fared better with vests, with its sponsorship of the Jamaica team a key contributing factor. But Nike remains dominant here with its noteworthy support of the USA, Kenya and Canada.

Clearly a good Olympics for Nike, which was also a “tier three” Olympic sponsor this year. But what about the athletes? It’s hard to tell how many of these athlete adorning themselves in its gear are actually sponsored (ie, receive money) from Nike. Or whether we have witnessed an opportunistic mass “kit drop” which has completely out-done all of its competitors.

“Running is where we started”, Greg Hoffman, Nike’s chief marketing officer told Quartz, “so track and field always is always special to us, especially on a global stage here [in Rio].” Nike can firmly claim that it is the most committed sports brand to track and field on this medal-related performance. The risk for the sport is over-reliance and undue influence: as it stands athletics needs Nike more than Nike needs athletics.

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Longest-lasting world records

Diamond League Prize Money 2016

Rio 2016: event profiles

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, 14 Oct 2016

Farewell Jess Ennis-Hill—is it now KJT’s time?

One of Britain's finest athletes has hung up her spikes.

, 21 Aug 2016

Women’s 800m splits: negative split for Semenya

Semenya proved her total dominance over the field in Rio—and she could still go faster.

, 20 Aug 2016

Women’s 5000m splits: Ayana fails to break the Kenyans

The 10,000m Olympic champion didn't have it her own way in the 5000m as Cheruiyot emerges victorious.

, 20 Aug 2016

Fastest reaction times in Rio

Lalova may have finished last in the women's 200m final, but did manage the fast reaction time of any sprinter in any final.

, 18 Aug 2016

Decathlon: mid-way review

Kevin Mayer is the best relative performer so far and gunning for a medal

, 16 Aug 2016

Splits: 800m men’s final

Sometimes fortune favours the brave, but Kipketer's opening 23.2 200m in the Rio final just made him look a bit silly.